It feels pretty good that, at the same time as the start-up of the UN Climate Change Conference in Cancun, we have had a first discussion on Earth Hour 2011 here in Sweden. Earth Hour is WWF's campaign regarding claimate change. I participated today in a meeting together with several other company representatives and Barbara Evaeus, project manager for Earth Hour in WWF Sweden.
Earth Hour 2011 will take place on March 26, 20.30 - 21.30. But before talking about Earth Hour 2011, Barbara gave us some key numbers for Earth Hour 2010:
- 128 countries participated, and 4616 cities. More than a billion people around the globe were reached by the event!
- 53% of the Swedish population participated in Earth Hour, and 97% of the Swedes had heard about the initiative. 73% said they were positive to Earth Hour.
- Of the Swedish companies who participated 2010, 68% felt that the initiative increased the engagement for fighting climate change among the employees, 53% said it helped in energy saving programs, and 43% said it was a very important signal to politicians.
Pfizer Sweden uses the Earth Hour initiative to increase awareness - focusing our own colleagues primarily - of our environmental programs in general and our climate change efforts specifically. If you are interested, please read my blog posts from last year's week leading up to Earth Hour (March 22, March 23, March 24, March 25, March 26) and the blog post from the day after (March 28). And yes, they are all in Swedish, but you might recognize me playing the violin...
There were a lot of different ideas for activities during Earth Hour 2011. And it will be very interesting to see how the ideas develop. The motto for Earth Hour 2011 will be "beyond the hour", i.e. how do we secure that the engagement and the awareness created gives results "beyond the hour". To get inspired already please view the Earth Hour 2011 Official Video, and sign on for participation.