Yesterday I participated in a seminar, arranged by World Care Events in collaboration with Malmö Högskola, called "Industry and social innovation - opportunities in collaboration and partnership".
Hanna Sigsjö, coordinator for Entrepreneurship and Social Innovation at Malmö Högskola, opened the seminar by presenting some of the academic activities run at Malmö Högskola. She then gave the word to Helena Kurki, from World Care Events.
Helena gave us definitions, trends and a general background to the topic Social Innovation. It was definitely of value, since obviously we all had somewhat different definition and understanding of the expressions social innovation and social entrepreneurship. Here is Wikipedia's definition of social innovation and social entrepreneurship.
After Helena, I gave a presentation of Pfizer's social sustainability programs. If you have followed my blog over the last year you will not be surprised to hear that I showed and discussed, among other slides, the following ones:
The Sustainable Quadrant
Social innovation and entrepreneurship is of course of great value in all different markets described in the Walderik-Mattson pyramid, although my focus in yesterday's presentation focused the "Archetype 5"-markets, e.g. Sweden. The increased interest in new products and services around wellness, health promotion and illness prevention calls for innovation. Not only to develop the products and services themselves but also to develop new market models to allow for implementation and business. Examples of products and services for such a market are min-hjärtskola.se, and the Iphone app Smart Heart.
After me, Björn Wäst from Skåne Stadsmission, gave the NGO perspective. How do they work with financing and with their social programs? And what kind of leadership is needed in an NGO-type of organisation? And how would that differ from another type of organisation. One thing Björn said, and a thing that explained a lot of potential problems I have seen over the years in collaborations between industry and NGOs, was the "project orientation" in NGOs and the "process orientation" often existing in industry...
Then we all had a very good discussion with all participants on the value of social innovation and the value social entrepreneurs and "social NGOs" brings to industry. Some of the conclusions from the discussions are presented in the picture below.
If you have problems to see what the conclusions were, I am sure you will find a more detailed information on World Care Event's web page in the coming days.