Our best Corporate Social Responsibility (CSR) ambassadors are of course our own colleagues. They meet customers and other stakeholders, including their own friends and families, on a daily basis. Their knowledge and participation is crucial for our success in interactively spreading the information about our environmental and social sustainability programs. It is also obvious that lack of knowledge, understanding and information among our collegues about those programs would make all CSR communication via web-pages etc look like a "fake facade without any content"...
Hence, I am happy to see, and participate myself of course, that our CSR programs are being shared with our colleagues. During this week at the "kick-off autumn conference" at Hasseludden outside Stockholm. There has been e.g. good opportunities for our collegues to visit a booth where Kristina Sandberg and others have shown Pfizer's different products and services in addition to the medicines themselves. In the picture below, you'll see Kristina presenting a brochure called "Pfizer och Ansvarsfullt Företagande - en introduktion till Pfizers hållbarhetsarbete" (in English roughly "Pfizer and Corporate Responsibility - an introduction to Pfizer's Sustainability Programs).
The broschure is a very brief introduction which is intended to guide the reader to the CSR and sustainability information on pfizer.se. There you will find information in three levels - an introduction on Level 1, some more information about the programs on Level 2, and details on Level 3.
Visitors to the "more than medication-booth" were guided by a sign proclaiming "The grass is really greener here". A funny and smart sign in my opinion!
I have given presentations in some more depth to colleagues. Important slides in those presentations are some of my old favourites that you will know if you have read my blog previosuly.
There was of course the slide about the "Sustainable Quadrant" that I have borrowed from Stina Billinger from SPP:
There was of course also the Walderik-Mattson pyramid:
These days have been fun and as I said in the beginning of the blog post, very important. Our colleagues are our strongest and most crucial ambassadors!