Bengt Mattson

I have briefly discussed the European Commission's new CSR Strategy (which was finally launched on Oct 25 last year) here at the blog previously. See for instance the blog post from Aug 23, 2011 about an Enterprise 2020 Company.
The objectives of European Commission CSR the strategy is:

- To support the European 2020 Strategy for Smart, Sustainable, Inclusive Growth
- To reaffirm the EU’s global influence in CSR
- To guide and coordinate EU Member State policies on CSR and so reduce the risk of divergent approaches that could create additional costs for enterprises operating in more than one Member State.

The Commission gives us a new definition of CSR:

“CSR - The responsibility of enterprises for their impacts on society” CSR is a process to integrate social, environmental, ethical and human rights concerns into the operations and core strategy of an enterprise, in close collaboration with their stakeholders.

I have to say that I really like the new definition: "CSR - the responsibility of enterprises for their impacts on society" and that the process has to be managed in close collaboration with stakeholders. If you have followed my blog over the years you know that I strongly beleive in the great value of a stakeholder dialogue. Some examples of blog posts discussing the value of stakeholder engagement are Nov 24, 2010, Dec 17, 2010, May 24, 2011, and Aug 17, 2011. Whereas the first three examples include the stakeholder perspectives "patients" and "students" among others, the latter example focus our own employees or colleagues. The "internal perspective", i.e. your own colleagues, is sometimes forgotten in stakeholder dialogues. And that's a shame. It is extremely important to listen to your colleagues, they usually have a lot of valuable comments to share about the "CSR initiatives". Both what is found to be good and what is not... And it is important to remember that in the end of the day, a more important ambassador for your CSR program and your core values than an employee is hard to find. Hence, from both the perspective of developing your CSR initiatives as well as from  the "employer branding" perspective you need to work closely with your colleagues.

Perhaps not very surprising to anyone of you I think Pfizer is a very good employer. Pfizer always pays great attention to colleagues' perspectives, well aligned with the commitment expressed in our so called Blue Book about "Our Colleagues": Colleagues are Pfizer’s greatest asset, and Pfizer is committed to treating all employees and applicants with fairness and respect. We believe in cooperation, teamwork, and trust.

And let me take the opportunity to say thanks for the support from Pfizer and from all great colleagues through the tough times I have experienced since my mother passed away in January. It has been tough from time to time, and then it is extremely important that you have a supporting and understanding employer. Thanks! My mom's funeral was yesterday and if you want, you could see and listen to me and my older brother Anders playing "Min levnadsafton" and "Prästpolska" at the funeral on YouTube (uploaded by my younger brother Christer).

Bengt Mattson