One of my favorite CSR (Corporate Social Responsibility) and environmental newsletters is MiljöRapporten Direkt. They always bring my attention to important news in the CSR and environmental arena and to interesting articles worth reading. I would like to share two of their recommendations to all of you. It is Friday, and if you don’t know what to do during the weekend, why not follow these links and get some interesting reading…
- 2011 Cone/echo Global CR Opportunity Study: 10,000 consumers in 10 countries, including the United States, Canada, Brazil, the United Kingdom, Germany, France, Russia, China, India and Japan have been surveyed online. The study shows a clear desire to see companies drive social and environmental change. This is consistent across every country surveyed. Regardless of politics, historical context or cultural norms, consumers expect business to address social and environmental issues through their operations, their products and services and their unique expertise. The opportunity of this is quite obvious: Consumers will reward these efforts. The report highlights data and insights that speak to the specific opportunities in each market to help companies tailor their approaches for greatest relevancy and impact.
- Moving Ahead, Fores Study 2011_3: No single country is able to solve the problems of climate change alone – certainly not Sweden, with less than 0.2% of global emissions. Therefore, if the aim of a nation such as Sweden is to reduce global emissions in significant numbers, it is necessary to find ways to influence other countries to reduce their emissions as well. The study investigates and elaborates on the possibilities and risks when moving ahead. And I hope that I do not spoil your reading by saying that the study comes to the conclusion that moving ahead is the right choice!
And just one comment before you jump into reading the two reports. ”Moving ahead” is often shown to be the right choice. In addition to benefits for Sweden in moving ahead on the fight against climate change, I would also like to promote a ”moving ahead approach” on green economic incentives within the pricing and reimbursement of pharmaceuticals. You may already know my opinion in this field, but if not, follow this link(and the links within that blog post) and read more.