The final phase of the Dizza Tobak project…

We are now in the final weeks of the Dizza Tobak project…

The project was initiated three years ago. It has been a collaboration between, among others, Pfizer Foundation, Pfizer AB, SAMBA, A Non Smoking Generation, and American Cancer Society (ACS). The project is a tobacco prevention initiative, where teenagers are creating e.g. videos to share the message that ”tobacco is NOT cool” through their social media channels and through other communication channels. Their contributions have been uploaded on the Dizza Tobak web site. Have a look – there are so many good pieces there! If you want more details on the project please read any of my many blog posts on Dizza Tobak. You’ll find them in the ”Dizza Tobak Category Archive”. 

Anders Lönegård, the project manager from SAMBA, is right now finalizing ”Dizza Tobak – the Book” and ”Dizza Tobak – the Movie” where stories, experiences, lessons learned etc will be told. I promise to come back to the topic as soon as there are more stuff to share. It has been a very successful project, and it is definitely worth sharing!

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