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The Dizza Tobak Award Ceremonies 2011 have begun…

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I am happy to tell that the first awards for Dizza Tobak contributions were delivered today. Anders Lönegård, project manager for Dizza Tobak, visited three shool classes that had won different prizes in this year’s Dizza Tobak contest. Dizza Tobak is as you probably already know a youth advocacy tobacco prevention project, sponsored by Pfizer Foundation and Pfizer AB. The project is run by SAMBA in collaboration with e.g. A Non Smoking Generation.

The winners announced today were the following:

- Risboskolan 8A in Fagersta. They won a jury award for the “best self-composed music”, and also ended up on third place in the open referendum on the Internet (”the choice of the people”). Hence, their prize check was on 10000 SEK.

- Risboskolan 8B in Fagersta. They won a jury award for “best animation” and hence a prize check on 5000 SEK.

- Önstaskolan 6B in Västerås. They won the jury’s “special award” with the following nomination: “An ambitious and fun idea. Well done”. They also received a check on 5000 SEK.

There will be more jury awards and more “choices of the people” in the the coming week. Stay tuned And a recommendation while you are waiting for the next award ceremonies: Use this link and view SVT Play Västmanlandsnytt when they followed the award ceremony in Fagersta earlier today. The part with the school classes start at 3 minutes and 42 seconds into the news show.

For the record: The Dizza Tobak jury consists of the following members:

Blossom Tainton Lindquist (chairperson of the jury, lecturer and fitness guru)
Ernst Billgren (writer and artist)
Anders Lönegård (project manager Dizza Tobak)
Bengt Mattson (CSR & Environmental Manager, Pfizer AB)
Madelein Löfgren (Manager Bryggan Stockholm, and a director of the SAMBA board)
Representatives from A Non Smoking Generation (including Elin Ramfalk, Sectretary General)
Johan Ronnestam (web-guru)
Caroline Karlström (web-guru)
Susanne Hamilton (publisher (Langenskiölds))

Dizza Tobak, the voting will soon close…

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Hurry up, if you have not voted yet! Which one of the up-loaded contributions on Dizza Tobak do you like the most? Which one could be viewed as “the best anti-tobacco campaign” ever? Do you like a fun contribution like this, or a poetic one like this, or something nicely filmed like this one, perhaps something with interesting information, or more the rock/rap type of music video, or something completely different… It is your choice, but hurry up. Voting closes after this weekend…

Dizza Tobak is run by SAMBA in collaboration with A Non Smoking Generation, supported by Pfizer Foundation and Pfizer AB.

Dizza Tobak - we want your vote!

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Dizza Tobak is a youth tobacco prevention project, run by SAMBA in collaboration with A Non Smoking Generation, supported by Pfizer Foundation and Pfizer AB. We have challenged teenagers in schools and youth centers all around Sweden to develop the best anti-tobacco campaign ever. We have asked them to describe their ideas by up-loading short movies or other types of contributions on dizzatobak.se. Which one is the best? Please help us to decide! Cast your vote before end of April. See all contributions here.

Dizza Tobak - have you voted yet?

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As you hopefully know already, the Dizza Tobak voting has started. Of all up-loaded contributions, which one is your favourite?

There are a lot of good contributions this year! Fun, educational, artistic, and perhaps with a quality to become “the best anti-tobacco campaign contribution ever”. It is up to you to select the winners!

Personally I have several favourites this year. For instance, check out Humfryskolan, when they present “modern versions” of old fairy tales to young kids in kindergarten. It is a lot of fun!

Dizza Tobak is a collaboration we have with SAMBA and A Non Smoking Generation with the aim to have teenagers to say “no to tobacco”. By voting - you support the project!

Social Innovation and Social Entrepreneurship

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Yesterday I participated in a seminar, arranged by World Care Events in collaboration with Malmö Högskola, called “Industry and social innovation - opportunities in collaboration and partnership“.

Hanna Sigsjö, coordinator for Entrepreneurship and Social Innovation at Malmö Högskola, opened the seminar by presenting some of the academic activities run at Malmö Högskola. She then gave the word to Helena Kurki, from World Care Events.

Helena Kurki, World Care Events

Helena gave us definitions, trends and a general background to the topic Social Innovation. It was definitely of value, since obviously we all had somewhat different definition and understanding of the expressions social innovation and social entrepreneurship. Here is Wikipedia’s definition of social innovation and social entrepreneurship.

After Helena, I gave a presentation of Pfizer’s social sustainability programs. If you have followed my blog over the last year you will not be surprised to hear that I showed and discussed, among other slides, the following ones:

The Sustainable Quadrant

The sustainable quadrant

The Walderik-Mattson pyramid

Walderik-Mattson pyramid

Social innovation and entrepreneurship is of course of great value in all different markets described in the Walderik-Mattson pyramid, although my focus in yesterday’s presentation focused the “Archetype 5″-markets, e.g. Sweden. The increased interest in new products and services around wellness, health promotion and illness prevention calls for innovation. Not only to develop the products and services themselves but also to develop new market models to allow for implementation and business. Examples of products and services for such a market are min-hjärtskola.se, and the Iphone app Smart Heart.

Smart Heart

After me, Björn Wäst from Skåne Stadsmission, gave the NGO perspective. How do they work with financing and with their social programs? And what kind of leadership is needed in an NGO-type of organisation? And how would that differ from another type of organisation. One thing Björn said, and a thing that explained a lot of potential problems I have seen over the years in collaborations between industry and NGOs, was the “project orientation” in NGOs and the “process orientation” often existing in industry…

Björn Wäst, Skåne Stadsmission

Then we all had a very good discussion with all participants on the value of social innovation and the value social entrepreneurs and “social NGOs” brings to industry. Some of the conclusions from the discussions are presented in the picture below.

Conclusions from the discussion

If you have problems to see what the conclusions were, I am sure you will find a more detailed information on World Care Event’s web page in the coming days.