Arkiv för ‘Socialt ansvar’ Category

CSR training session at SWETIC

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Yesterday I participated in a CSR-training session at SWETIC (Swedish Association for Testing, Inspection, and Certification). SWETIC’s own presentation of the session can be found here.

After a brief introduction by Magnus Davidsson from SWETIC, Mattis Bergquist from Only R, gave some introductory remarks to CSR (Corporate Social Responsibility) as a concept.

Mattis presents CSR as a concept

Mattis presents CSR as a concept

After the introduction to CSR from Mattis, I presented Pfizer’s sustainability platform, as a business case for CSR. If you have followed my blog over recent years you have become fairly familiar with our work. If you have not, I recommend that you follow these links:

- Pfizer’s corporate webpage, “Doing business responsibly

- Pfizer’s Swedish webpage, where you will find information on our sustainability initiatives (in Swedish) in three levels:

– Level 1: “Pfizer och Ansvarsfullt företagande

– Level 2: “CSR- och miljöarbete - en central del av vårt ansvarstagande

– Level 3: “Hållbarhetsarbete i praktiken

You could also read my two blogposts from October 11 back in 2009. There I give general information on our CSR and environmental initiatives under the title “Pfizer and Corporate Responsibility, Part 1” and “Pfizer and Corporate Responsibility, Part 2“. Somethings have of course developed since then, but the general idea still holds true.

Mattis entered the stage again after my presentation, and he went into more details on the different standards, rules, legislative tools etc. within the field of CSR.

Different rules, standards etc on CSR

Different rules, standards etc on CSR

Regardless of which system a company chooses to base their CSR-program upon, management commitment is of course crucial. Johannes Ingerby from The Information Company presented tools to secure management buy-in, commitment, and focus.

CSR as an opportunity or a risk...

CSR as an opportunity or a risk...

Johannes, who has a great deal of experience in the field, told us that unfortunately still most management teams look upon CSR as “a risk to be managed”. Hence, it is rather being controlled than being used as a strategic business objective. He nevertheless presented balanced score cards for using CSR as a strategic business measure, in addition to a control card where CSR-issues are one of many measures to follow.

Johannes Ingerby from The Information Company

Johannes Ingerby from The Information Company

We then got the opportunity to listen to Åsa Edman from the governmental procurement investigation. The investigation, which should be reported no later than June 28, 2012, will review both financial as well as political perspectives of public procurement. Within the frame of “political considerations”, both social and environmental criteria will be looked upon. Åsa then gave the word to Lisa Sennström från Miljöstyrningsrådet, MSR, (in English: The Swedish Environmental Management Council). MSR have developed several guidance documents for social and environmental criteria in public procurement. One of the areas where such criteria have been developed is for pharmaceuticals. You can read my reflections on this matter in a number of my previous blog posts. Read for instance my blog post from Sept 8 this year, and follow the links within that blog post for further details.

The training session ended with further discussions on ISO 26000, and whether or not it will be certifiable, verifiable or nothing of that kind at all… The discussion was led by Dag Sjöholm from SP who acts as chairman on “SIS‘ verifying group of ISO 26000″. Read more regarding my views on this debate in the blog post from Nov 26, 2010, and via the links within that blog post.

Thanks SWETIC for interesting discussions on several aspects of Corporate Social Responsibility!

Postat av Bengt Mattson

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The Swedish Innovation Strategy and Social Innovation

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Ministry for Enterprise, Energy and Communications arranged a breakfast seminar today on social innovation and entrepreneurship. The seminar is part of ongoing activities within the framework of the development of a Swedish National Innovation Strategy, which is to be presented in 2012.

Håkan Ekengren, State Secretary at the Ministry, welcomed us all and gave a brief introduction on social inovation in general and the connection to the National Innovation Strategy specifically. He stressed the importance of both social innovation and social entrepreneurship, and hoped that the introductory lectures by Eva Engquist (from Malmö University and “Mötesplatsen för Social innovation och samhällsentreprenörskap“), myself, and Lars Jannick Johansen (President and founder of “Den Sociale Kapitalfond” in Denmark), and the following work-shop should result in several good ideas and experiences to bring into the development of the Innovation Strategy.

The panelists of today

The panelists of today

Eva Engquist gave us her insight in the whole area of social innovation and social entrepreneurship. She saw three drivers for the strong focus on social innovation presently:

1. Ongoing financial crises in US and Europe, on the same time as the societal needs and demands upon society probably never have been larger. Ageing populations, unemployment rates, increasing poverty, and environmental problems are just a number of challenges facing societies.

2. Increasing pressure from NGOs, e.g. environmental organizations

3. The Social Media revolution

Some of the areas where Eva told us Malmö Univeristy and “Mötesplatsen” are focusing are perspectives of management and organizational issues of social innovation, but also financing issues and the need for development of new business models.

In my lecture I fully agreed with Eva on the need for development of new business models in order for social innovation to become successful. I gave examples from health care and the pharmaceutical industry, of which you can read more via this links:

- “Prevention of illnesses and creation of wellbeing

- “Social innovation and social entrepreneurship

- “4 steps to a sustainable use of pharmaceuticals

- “CSR - en intregrerad del av affären

Lars Jannick Johansen described the huge potential he sees in social enterprises and social innovation. Just bear in mind that the social economy is roughly 10% of the total GNP in Europe. That is a large market… He told us that Sweden has a lot to learn from e.g. UK when it comes to “financial innovations” which would help social innovation and entrepreneurship to further develop.

We then divided up into 6 work groups and discussed e.g.:

- what social innovation actually means

- which parties are involved and which ones are not but should be involved

- experiences to be shared

- in which areas we feel that social innovation is of extra importance for Sweden

Some of the common conclusions from the discussions were

- the need for both social innovation and entrepreneurship. The innovation needs a business case in order to be successful

- collaboration between all different parties in society is crucial for success

- areas of extra importance to Sweden include the ageing population and the healthcare sector, environmental matters, youth, and integration.

It was a very good breakfast seminar and I hope this was just a start of a very interesting process!

Postat av Bengt Mattson

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Suggestions for solutions to societal problems

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CSR-i-praktiken.se (one of my favorite CSR-newsletters and web pages)  presents the results today from a discussion regarding solutions to societal problems held at Veckans Affärer’s Social Capatalist Day. Ten problems are highlighted in the summary presented at csr-i-praktiken.se. It is an interesting read. Very concrete suggestions for solutions to issues such as poverty, youth unemployment, labor discrimination of immigrants, corruption etc. are being presented. You may not agree to all suggested solutions, and some may not be applicable to your organization, but in general it is really thought-provoking material.

Read it and forward it to your friends!

Postat av Bengt Mattson

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Discussions with Patient Associations in Gävle

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I have today participated in a meeting jointly organized by LIF (the research based pharmaceutical industry in Sweden) and patient associations in Gävleborg (HSO Gävleborg) up in Gävle. A very good and interesting meeting where we discussed issues ranging from the work tasks for the pharmaceutical committee in Gävleborg, consequences of the pharmacy de-/re-regulation in Sweden, the Swedish drug insurance scheme, the product of the month (and other aspects of the generic reform), and pharmaceuticals and the environment. The latter topic was of course my contribution to the agenda of today.

The discussion was intense, and the issue of mandatory generic substitution at the pharmacy desk – to the “product of the month”, potentially from a company not participating in the Swedish drug insurance scheme, and/or a pharmaceutical product being anything but “green” – is no doubt a hot topic!

When will there be green pharmaceuticals...

When will there be green pharmaceuticals...

The title of my presentation was “Pharmaceuticals and the Environment – when will we be able to choose green pharmaceuticals?” You know that I have great hopes for the coming year regarding the development of a pricing and reimbursement system allowing for green economic incentives to green pharmaceuticals. If you like to dig into some details on the topic of green pharmaceuticals and green incentives (including discussions on Sofia Wallström’s review, on the All Party Committee on Environmental Objectives, and on MPA’s proposal to add environmental requirements to GMP) just follow the links…

Thanks to LIF and HSO Gävleborg for arranging the meeting today. I really like it when the debate is intense! It was both interesting and fun!

Postat av Bengt Mattson

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Corporate Social Responsibility, Social Media, and Worldfavor

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CSR Sweden arranged a breakfast meeting today regarding communication of CSR (Corporate Social Responsibility) in general, and the usage of social media for communication purposes specifically. I have written about social media use, especially within the pharmaceutical sector, several times here at the blog. See for instance the blog posts from Oct 6 2011, Aug 24 2010, April 5 2010, and Nov 24 2010 for details and my views.

The meeting started with an initial discussion around the table where CSR Sweden’s different member companies shared some of their experiences with social media (from the Pfizer perspective those experiences were this blog of course (www.ansvarsblogg.se), the “Can you feel my pain initiative” (on e.g. facebook and flickr), and the Dizza Tobak project). The floor was then given to Daniel Liljendahl and Andreas Brodecki from Worldfavor.com.

Andreas and Daniel presents Worldfavor

Andreas and Daniel presents Worldfavor

I must say that the Worldfavor platform is very interesting, and it could be a very useful tool for both a company and its different stakeholders. The idea is that companies should present their sustainability efforts on the platform and stakeholders commenting upon the information given or commenting on gaps in the information. But of course also ask direct questions to companies and being able to compare and benchmark different companies to one another.  Anyone who has used facebook would feel home. High interactivity and extremely transparent. The platform uses the requirements (the “shall sentences”) in ISO 26000 as the expected CSR performance. This of course enables direct comparisons to be made between companies, within a sector as well as between sectors.

As I said, a very interesting initiative, and it will be exciting to see if Worldfavor manages to bring companies as well as all different stakeholders to the platform. It seems to be powerful and it is free of charge, so the possibility for success should definitely be there!

And you have to like the ambition/vision presented by Daniel and Andreas:

“By the year 2020, all companies will communicate their CSR programs via Worldfavor.com, and the public will be able to influence those programs and thereby contributing to a better world”

Postat av Bengt Mattson

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