SWEDISH SUMMARY: Igår tillbringade jag hela dagen på Pfizers kontor i Oslo med mycket spännande diskussioner om CSR-initiativ, ”grön” offentlig upphandling och användningen av sociala medier (exempelvis twitter) inom hälso- och sjukvården. Stort tack till Reidar Lewis, Åke Elden och Merete Solli på Pfizer AS samt till Wasim Zahid, den ”twittrande läkaren”, för bra diskussioner!
I had a very good and interesting visit at Pfizer AS in Oslo, Norway, yesterday. I met with a number of Pfizer colleagues to discuss different perspectives on sustainability and on communication. At the meeting yesterday we followed up several of the discussions we had back in June 21. It is extremely fruitful and valuable to meet like this and exchange experiences and ideas. I am very grateful to Reidar Lewis and Åke Elden for our discussions on CSR initiatives and on communication strategies in ”the social media world”. And I have to say that I was very lucky that Åke had invited Wasim Zahid to the Pfizer office to talk on his views and ideas about twitter.
I met Wasim in Stockholm on September 19 at a social media conference. And I have to say that I am extremely impressed by his work. You just have to check him out at twitter at @wasimzahid (and I hope you that you can follow me at twitter at @CSRBengt). Wasim has become a ”twitter star” within the healthcare sector, and one clear sign on that was that NRK (Norway’s public service TV and radio channels) was there with us yesterday recording his lecture and our discussions. Watch out for that TV program – I promise you it is worth seeing!
I would also like to thank Merete Solli at Pfizer AS for very good discussions on public procurement and tenders. We shared a lot of experiences with one another, which will help in securing success on ”green criteria” in procurement processes. As you know from several of my previous blog posts, e.g. Sept 26 2012, Sept 4 2012, and Sept 8 2011, I am a fan of sustainability criteria in the tender process. It is however, as I have stated very many times before, important that the responses from companies to the sustainability questions in the tenders, are followed up by County Councils and other buyers. We see more and more of that, which is a very positive trend. Companies that invest heavily in sustainability and responsibility initiatives should get rewarded!
I am looking foward to continued discussions with colleagues across different markets – so valuable!