In the beginning of the year it is always interesting to ”look for the trends” in different areas. When it comes to CSR and sustainability I recommend that you take a look upon the views presented by Niclas Ihrén in the Swedish on-line newsletter CSR-i-praktiken, and by Susan McPherson in her blog post in Harvard Business Review.
Their comments have helped me in my thought process regarding CSR platforms and programs. And as you know if you read my blog post from Jan 9, during 2012 I will both work on a further development of Pfizer’s CSR-programs and, within my part-time assignment at LIF, the development of a CSR-platform for LIF. Niclas’ and Susan’s comments are of course welcome in that work process!