I saw today in MiljöRapporten Direkt (the daily news letter from MiljöRapporten) that a book called ”Företagsansvar: CSR som managementidé” (in English roughly ”Corporate Responsibility: CSR as a management tool”) has been released from the Stockholm School of Economics. I really like the concept of looking on Corporate Responsibility and Sustainability initiatives as a management tool, a route to operational excellence.
It is evident by the book that finance departments and departments for investor relations in corporations often are sceptical to CSR initiatives, although the initiatives clearly represent great potential for company efficiency improvements:
”Vi märker att det är mer konflikt kring CSR än andra managementverktyg, som lean production och outsourcing, samtidigt som CSR har större potential att spara pengar än många andra verktyg för verksamhetsstyrning, säger Mats Jutterström, delförfattare till boken ”Företagsansvar: CSR som managementidé”, till MiljöRapporten Direkt.”
(A quote from MiljöRapporten Direkt where Mats Jutterström, one of the authors, compare CSR with other management tools such as lean production and outsourcing. Mats Jutterström’s opinion is that CSR actually has shows opportunities to save money than the other management tools discussed.)
I feel that this book is a ”must read”! It will be interesting!