SWEDISH SUMMARY: Jag har idag besökt Adecco i Stockholm och föreläst samt diskuterat CSR, miljöarbete och ansvarsfullt företagande. Hur integreras arbetet med CSR och miljöfrågor i den strategiska affärsplaneringen och in i kärnverksamheten?
Early this morning, we were roughly 25 persons who gathered at Adecco’s office in Stockholm to have breakfast and to discuss how CSR (Corporate Social Responsibility) becomes a competetive edge. I had the pleasure to be invited to give a lecture on the topic. I called my presentation
”Sustainable Development – a core element of strategic business development”
It won’t come as a suprise to anyone who follows my blog that I strongly believe that CSR and environmental affairs should be closely integrated with the core business, and that sustainability programs is an added value to the business offer corporations like Pfizer and Adecco present to customers and society. Read more on these matters in my blog post from March, 29 2010 (in Swedish – sorry for that…) and in the English blog påost from Feb 2, 2011. A sustainability program should add value to the core business. However, I think it is crucial to remember that the core businesses themselves are also important parts of sustainable development. Pfizer brings treatment, cure and prevention of illness to society, and a company such as Adecco plays an important role when it comes to employment and conversion and restructuring of the labor market.
In order to be successful it is crucial that a company collaborates closely with all stakeholders to identify customer needs that can be converted into business opportunities. Opportunities that help to drive sustainability initiatives to completion. For healthcare I believe it is crucial that green economic incentives are implemented. Such incentives would help environmental and social investments to happen. For more on this topic, follow this link.
In two of the referenced blog posts above I used the so called Walderik-Mattson pyramid, and I did that at Adecco today as well.
The pyramid shows our different CSR-strategies for the different markets where we operate. From philanthropy driven programs in developing countries (see for instance blog posts from my trip to Uganda in 2010, e.g. Oct 24, 2010) to wellness and prevention focused initiatives in more ”matured healthcare markets” such as Sweden (for more details, see for instance the blog post from Oct 4, 2011).
Thanks to Adecco and Maria Kihlström for arranging the breakfast seminar and a special thankyou to Erik Fredmark for giving me beautiful flowers!