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Yet another Dizza Tobak Award

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Yet another Dizza Tobak award was delivered today. Humfryskolan Klass 7, in Malmö, was today’s winner. And it is kind of fun, because Humfryskolan has been one of the winners in all three Dizza Tobak contest, from 2009 until today. This year they really took the idea about influencing kids early in kids’ lifes seriously. They went out to kindergartens and played live theater with clear messages about “stay away from tobacco”. See some of their performances on their uploaded contribution. It is great fun! Humfryskolan Klass 7 both won a “peoples choice award” and the jury award for “best idea”.

I also definitely recommend that you follow the links below to the Swedish public service television web page and e.g. listen to pupils in the class telling us about their work, you will hear a girl from the class read their version of “little red riding hood”, and you will meet Anders Lönegård from SAMBA talking about Dizza Tobak and Humfryskolans excellent idea:

http://svt.se/2.33782/1.2441773/rokluvan_istallet_for_rodluvan?lid=puff_2441773&lpos=rubrik

http://svtplay.se/v/2441960/malmoklass_vann_antitobakstavling

http://svtplay.se/v/2441997/snovit_och_de_sju_tobaksdvargarna

http://svtplay.se/v/2442000/se_filmen_om_rokluvan_darth_vader_med_strupcancer_och_flera_andra

http://svtplay.se/v/2441991/elever_om_vinsten_i_tavlingen_dizza_tobak

http://svtplay.se/v/2442022/jag_har_blivit_uppringd_av_tobaksindustrin

http://svtplay.se/v/2442031/inspirerades_av_roliga_youtubeklipp

For the record: Dizza Tobak is a youth tobacco prevention project sponsored by Pfizer Foundation and Pfizer AB. Dizza Toabk is run by SAMBA in collaboration with e.g. A Non Smoking Generation. You can see all up-loaded contributions, from schoools all around Sweden, via this link.

Dizza Tobak Live

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The award ceremonies for Dizza Tobak winners continue. As you know from my blog post from May 25, winners in the Dizza Tobak contest will be announced over the coming days and into the coming week. I think it was pretty cool to listen to today’s award ceremony at Tappströmsskolan 7A in Ekerö live on P4 Radio Stockholm at 09.20 this morning.

Tappströmsskolan’s contribution was one of my personal absolute favourites this year, “Love this way to die?“. It is a brilliant cover on Rihanna’s and Emenem’s mega-hit, with lyrics about the problems caused by tobacco. It is extremely good! The music video won a jury award for “best music video” and a “people’s choice award” as second runner up. Hence a total of 10 000 SEK.

The school class seemed quite surprised when Anders Lönegård from SAMBA (Dizza Tobak project manager) together with Carl-Oscar Östman from A Non Smoking Generation entered into the class-room this morning. They had won, and it was aired live on Radio Stockholm… And then the song went out to all listeners on Radio Stockholm. Must have felt pretty cool!

And there is more to come for the pupils of school class Tappströmsskolan 7A. My recommendation is to watch SVT ABC-nytt tonight…

Dizza Tobak is a youth tobacco prevention project sponsored by Pfizer Foundation and Pfizer AB. The project is run by SAMBA in collaboration with e.g. A Non Smoking Generation.

Green Public Procurement

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LIF, the association of the research based industry in Sweden, arranged a seminar today regarding environmental and social requirements in public procurement of pharmaceuticals. We had the privilege to listen to Cecilia de Pedro (CR Communication as AstraZeneca) presenting her university thesis from back in 2005.

Frontpage of Cecilias Thesis

In her thesis she was the first to describe the situation with large API (Active Pharmaceutical Ingredient) releases in Hyderabad, India. Read more about those releases on my previous blog posts, e.g. Aug 16, 2010. Cecilia took us on a very interesting, but sad, journey… Large releases of pharmaceutical substances out from the waste water treatment plant in Patancheru, just outside Hyderabad.

Cecilia de Pedro

She managed to really give us a strong feeling about the whole situation, describing the smells and sights that met her in the Hyderabad region. The presentation gave the perfect background to the next lecture, regarding the environmental and social responsibility requirements the County Councils include in the procurement questionnaries.

Anna Lipkin from the Stockhom County Council gave a general presentation of the code of conduct the Swedish County Councils use for CSR-related matters in the procurement process. Anna then shifted over to describe the development of environmental and social requirements used in the procurement process of pharmaceuticals.

Anna Lipkin, SLL

These requirements are not the same as the ones in the code of conduct, although the County Councils have the ambition that the code will be applicable completely in the future. We then met Maria Azzopardi from Miljöstyrningsrådet (in English: The Swedish Environmental Management Council) who presented the environmental and social requirements used for pharmaceutical procurement in more detail.

And after Maria we had Daniel Paska and Achim Richarz from Sustainia presenting how you can work with environmental and social issues in the supply chain. Sustainia has worked with the supply chain with several companies within different industries, including the pharmaceutical industry. Sustainia has also help SLL performing two supplier audits in China. They gave us a lot of good advice on how strong supplier development programs should look like. I presume that several of the pharmaceutical companies in the audiance recognized the different parts of such programs. For reference you can follow these links to Pfizer’s EHS External Supply program or a description on how AstraZeneca works with their suppliers.

The concluding remarks were delivered by myself (as chairman of LIF’s environmental committee) and by Karin Ekholm (from AstraZeneca and the chairman of LIF’s committee for tender businesses). We were both very pleased with the discussions during the day and appreciated the high quality presentations. Karin stated clearly that actions were needed, it should be obvious to anyone who had seen Cecilia’s slides. And I restated LIF’s position: We welcome requirements, if they are fair, reasonable and in line with the public procurement regulations, e.g. LOU (Lagen om Offentlig Upphandling). LIF’s position also clearly states that requirements should be followed-up, otherwise “honest and serious” companies may suffer compared with “cheaters”.

I also said that although LIF welcome differentiating requirements in the procurement process, this is definitely not the only tool to manage the type of situations described by Cecilia. It might not even be the most effecive tool. Remember that the procurement process only covers less than 20% of the pharmaceutical market. The major part of the market is the products prescribed by physicians directly to patients, and handed out at the pharmacy. I strongly believe that implementation of green incentives in this piece of the market is even more important. Read about green pharamceuticals and green economic incentives on my previous blog posts, e.g. May 17, May 11, and April 20.

The Dizza Tobak Award Ceremonies 2011 have begun…

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I am happy to tell that the first awards for Dizza Tobak contributions were delivered today. Anders Lönegård, project manager for Dizza Tobak, visited three shool classes that had won different prizes in this year’s Dizza Tobak contest. Dizza Tobak is as you probably already know a youth advocacy tobacco prevention project, sponsored by Pfizer Foundation and Pfizer AB. The project is run by SAMBA in collaboration with e.g. A Non Smoking Generation.

The winners announced today were the following:

- Risboskolan 8A in Fagersta. They won a jury award for the “best self-composed music”, and also ended up on third place in the open referendum on the Internet (”the choice of the people”). Hence, their prize check was on 10000 SEK.

- Risboskolan 8B in Fagersta. They won a jury award for “best animation” and hence a prize check on 5000 SEK.

- Önstaskolan 6B in Västerås. They won the jury’s “special award” with the following nomination: “An ambitious and fun idea. Well done”. They also received a check on 5000 SEK.

There will be more jury awards and more “choices of the people” in the the coming week. Stay tuned And a recommendation while you are waiting for the next award ceremonies: Use this link and view SVT Play Västmanlandsnytt when they followed the award ceremony in Fagersta earlier today. The part with the school classes start at 3 minutes and 42 seconds into the news show.

For the record: The Dizza Tobak jury consists of the following members:

Blossom Tainton Lindquist (chairperson of the jury, lecturer and fitness guru)
Ernst Billgren (writer and artist)
Anders Lönegård (project manager Dizza Tobak)
Bengt Mattson (CSR & Environmental Manager, Pfizer AB)
Madelein Löfgren (Manager Bryggan Stockholm, and a director of the SAMBA board)
Representatives from A Non Smoking Generation (including Elin Ramfalk, Sectretary General)
Johan Ronnestam (web-guru)
Caroline Karlström (web-guru)
Susanne Hamilton (publisher (Langenskiölds))

Stakeholder Dialogue with Students from Uppsala University

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More than 80 students connected to the the pharmaceutical faculty at Uppsala University visted us at the Pfizer office in Silverdal, Sollentuna, today. These contacts with students, a very important stakeholder to us, are invaluable to me. It is a brilliant opportunity to discuss, to influence and to be influenced. On the agenda today was in addition to information about Pfizer and the research and development within the industry, also discussions about working in the industry (a topic always of interest to students) and about Pfizer’s environmental and social sustainability programs. The latter issue of course took a lot of my focus during the visit.

Ingrid Hasselberg, Stella Aliadis, and Sofia Risberg gave their perspectives on working at Pfizer. Due to their background (from a university pharmaceutical faculty) they of course could really help the students to see their potential future.

Sofia Risberg

I was on stage both in the beginning of the visit (discussion among other things animal testing during research and development) and in the end of the visit (then focusing on CSR and environmental issues).

I talk about CSR...

You will not be surprised to know, if you have followed my blog previously, that among the slides I showed for the students was “the Sustainable Quadrant“.

The Sustainable Quadrant

I just love this opportunities to discuss our issues and programs with our stakeholders, especially students. It is so important for the development and refinement of our strategies!