Arkiv för april, 2011

Dizza Tobak, the voting will soon close…

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Hurry up, if you have not voted yet! Which one of the up-loaded contributions on Dizza Tobak do you like the most? Which one could be viewed as “the best anti-tobacco campaign” ever? Do you like a fun contribution like this, or a poetic one like this, or something nicely filmed like this one, perhaps something with interesting information, or more the rock/rap type of music video, or something completely different… It is your choice, but hurry up. Voting closes after this weekend…

Dizza Tobak is run by SAMBA in collaboration with A Non Smoking Generation, supported by Pfizer Foundation and Pfizer AB.

Postat av Bengt Mattson

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Social Innovation - Playing for Change

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Yesterday I participated in a meeting around “Social Innovation and Social Entrepreneurship“. The meeting was arranged by Playing for Change, SIDA, Mötesplats för social innovation och samhällsentreprenörskap vid Malmö Högskola, och ASHOKA.

Playing for Change

Playing for Change

Playing for Change is a foundation connected to the Kinnevik group. Playing for Change envisions a world where all children can play - a healthy, just and thriving society where all barriers to play have been removed.

Vision of Playing for Change

Vision of Playing for Change

I like the concept and the way Christina Stenbeck, chairman of Kinnevik and chairman of the foundation Playing for Change, explained Kinnevik’s decision to launch this program. She said that entrepreneurs and innovative and creative people are needed in business, and what better fundament for building strong innovation skills and creativity is there than playing… To fully develop to one’s potential as a human being we all need to be able to play - probably both as kids and later in life…

As I said already, I like to concept, and I really hope that the social entrepreneurs that participate in the program manages to develop and build businesses that are sustainable. You know that I strongly believe in finding a business case in CSR-initiatives in order to secure the long-term sustainability of them. Read more about my ideas on social innovation and sustainable CSR-strategies on my blog post from e.g. April 8.

I also like to add that Charlotte Petri-Gornitzka, Director General at SIDA, presented a very promising new approach on the meeting. SIDA has developed the idea in a debate article today published in Dagens Industri. The article decribes how SIDA shall help Swedish companies to do “good business” in poor countries. Read the article - it looks very promising! So much good things could come from deeper and truly trustful collaborations between Swedish agencies such as SIDA and the industry.

Finally I also like to thank Caroline Casey, from Kanchi, for her fantastically energizing talk about her own life and experiences. Thanks Caroline! I promise, that I will never ever give up trying to make this world a better place!

Postat av Bengt Mattson

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DNs huvudledare idag - “Ett piller för mycket”

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I DN:s huvudledare idag “Ett piller för mycket” beskrivs en läkemedelsindustri som jag absolut inte känner igen. Och jag har jobbat i industrin i mer än 15 år nu. Ledaren målar upp en bild av en profithungrig industri som verkar ha någon “djävulsk” plan att se till att folk blir felaktigt behandlade och att industrin därigenom kan sälja än mer läkemedel. I ledaren kan man sedan läsa:

“Visst kan man avkräva något slags affärsmoral också från läkemedelsbolagen”

Och jag kan inte mer än hålla med om det, men jag undrar om ledarskribenten verkligen anser (på samma sätt som jag) att vi uppvisar moral… Har ni följt mig här på bloggen tidigare så vet ni att “Ansvarsfullt företagande” är fundamentalt för oss. Läs exempelvis mina tankar kring ansvarsfullt företagande från den 10 oktober, 2009, där jag i två långa inlägg (inlägg 1 och inlägg 2) beskriver Pfizers arbete.

Ansvarsfullt företagande betyder att vi uppträder på ett etiskt och moraliskt sätt i såväl affärsetiska frågor, som vad gäller socialt och miljömässigt ansvarstagande. Läs mer om vårt arbete kring ansvarsfullt företagande på vår hemsida (olika detaljeringsgrader beroende på hur djupt du vill studera frågan):

Vårt ansvarstagande

Pfizer och ansvarsfullt företagande

CSR- och miljöarbete - en central del av vårt ansvarstagande

Hållbarhetsarbete i praktiken

Visst kan, och ska, samhället avkräva läkemedelsindustrin affärsmoral. Och ja, jag anser att vi svarar upp mot högt ställda förväntningar!

Postat av Bengt Mattson

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Dizza Tobak - we want your vote!

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Dizza Tobak is a youth tobacco prevention project, run by SAMBA in collaboration with A Non Smoking Generation, supported by Pfizer Foundation and Pfizer AB. We have challenged teenagers in schools and youth centers all around Sweden to develop the best anti-tobacco campaign ever. We have asked them to describe their ideas by up-loading short movies or other types of contributions on dizzatobak.se. Which one is the best? Please help us to decide! Cast your vote before end of April. See all contributions here.

Postat av Bengt Mattson

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Criteria for Green Pharmaceuticals

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You have probaly seen that I have discussed green incentivces and green criteria on the blog several times (e.g. March 28, Feb 23, Feb 2, Jan 28). I believe strongly in the idea with market driven solutions to make the pharmaceutical sector “greener”. You may have followed the discussions regarding the appropriate measures to be taken following the report from Swedish MPA on stricter environmental requirements on pharmaceutical manufacturing. MPA suggested among other things changes to GMP-regulations to include also environmental requirements and/or changes in the pricing and re-imbursement system to allow for green incentives. Read my comments to the report on the blog post from Dec 17, 2009. The Pharmaceutical Industry Association in Sweden (LIF) gave several comments to the report, including support for the idea to adjust the pricing and re-imbursement system (read the full document via this link):

“Since the design of the pricing and re-imbursement system to large parts is based on decisions taken nationally, we believe that reforms in a “green direction” could be more rapidly done through adjustment to this system, rather than changes in an European regulation such as GMP”.

On the meeting at LIF on March 28 with all relevant stakeholders we discussed potential green incentives and the need for clear and objective criteria to classify a product as “green”. And today we had a meeting in the task force that will try to develop those criteria. This was a start-up meeting, several more in-pepth discussions will be needed. The agenda for today, looked like this:

The agenda for the meeting

The agenda for the meeting

Some brief comments from the discussions at the meeting today:

- The task of the group is to select verifyable aspects/criteria contributing to negative environmental effects from pharmaceuticalsthat could be used for environmental assessments.

- We should not talk about “eco labelling” (in Swedish: miljömärkning) which you could read on the proposed agenda above, rather use words such as environmental assessments and/or environmental classification

- It is important to ensure, as far as possble, that the criteria do not conflict with European legislation on e.g. pharmaceuticals and public procurement. If the idea is to find a market driven solution which could be implemented faster than changes in the GMP-regulation, conflicts with European legislation is troublesome.

- We need to balance between “simplicity” and “scientifical validity”, make sure that the criteria differentiates between companies and/or products, secure that the criteria are “legally untouchable”, and flexible enough to allow for further development.

- We should build on the experiences we have on the  Swedish market from the LIF-driven initiative (in close collaboration with MPA, Stockholm County Council, Swedish Association of Local Authorities and Regions, Swedish Pharmacy Association) to publish environmental information on pharmaceutical substances on Fass.se.

This will be a tough task - but so interesting! We will meet again and continue on the green journey!

Postat av Bengt Mattson

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